Even though the era of online shopping and eCommerce is in full swing, print displays are still a must for any business. Retailers should not forget the importance of in-store materials, or point-of-purchase displays, especially when it comes to boosting sales.
A report from the Pew Research Center says that consumers still prefer to feel and experience a product before buying it. A point-of-purchase display is key to addressing this problem, laying out solutions that result in an effective marketing strategy. The main purpose for this marketing material, after all, essentially is to encourage customers to buy more by tapping into their impulse buying instinct.
But how exactly can you properly execute a point-of-purchase marketing strategy? In this article, we will be walking you through several point-of-purchase display examples that you should try this 2022.
Dump Bins
There is often confusion between point-of-purchase and point-of-sale. While the two can be used interchangeably, point-of-sale spots within a store can be usually narrowed down to the cash register, where the customer gives money for their purchase.
Point-of-purchase, however, refers to any location in your store where you can encourage your market to buy more through the use of the right display materials.
Take for example dump bins. These are specially made display containers where you can put small items in bulk on any part of your store.
Dump bins are very effective when triggering impulse buys among buyers because they create the illusion that whatever items are there can just be easily grabbed because of their size and pricing.
For best results, it is best to create a customized dump bin with the branding of the product you’re selling.
Free-standing Displays
A free-standing display is one of the best point-of-purchase materials to try if you want something you can easily move around in your store.
Usually made with tough carton or acrylic shelves and panels, these types are commonly used whenever a particular product needs to be highlighted in the store. A customized display rack is often used to give attention to discounted items or new releases.
Where they will be placed on your store layout is very flexible, but what makes them great is their portability. Check out some nice examples here from us.
Counters
Counters are also another effective tool if you’re launching a new product. Unlike other point-of-purchase display examples which are connected to the shelves or installed in aisles, counters are always strategically placed on areas that receive the most foot traffic.
Counters can be made with a variety of materials, from tension fabric to acrylic, but they are usually customized for a specific brand.
Promotion Booths
A little similar to counters, promotion booths are a tool that is often used to highlight a particular brand, service, or even events. What makes them different, however, is that they are designed to have a salesperson manning them.
Compared to the regular counters, this point-of-purchase display example is more effective for product demos or if your goal is to create active engagement with your market.
End Caps
An end cap is a type of store display placed at the end of the aisle where two shelves are mounted back-to-back. Similar to free-standing displays, they are a great option if you want to highlight a product without eating too much space.
They also offer prime exposure to those shoppers who are just skimming the store because they can see the displays without actually going down aisles.
Just like the other point-of-purchase display examples above, it is best to have end caps customized to the brand to boost brand recall.
Grow your business with point-of-purchase displays
Point-of-purchase materials remain relevant even in an increasingly digital world because they tap on certain consumer behaviors that remain ingrained in us.
When creating your point-of-purchase strategy, however, you have to be clear about your goal. Do you want something that you can easily move? Or one where you can introduce an element of human interaction? You can design your plans depending on these terms.
Need help with producing your point-of-purchase materials? BrandMaximizers can help! With a long-standing history of clients and a wide variety of products to choose from, you can trust us to deliver exactly what your business needs. Drop us a message today.
