After a year-long pandemic that required each and every one of us to stay home, wear masks and distance ourselves from our fellow humans, there has been a noticeable shift to digital space. The majority of businesses in the world, from big institutions to small family-owned businesses, have been making efforts to reach their target audience of potential customers online.
Now in the year 2021, the world is slowly beginning to open up again post-COVID. Instead of completely abandoning the old yet effective advertising product tactics for a more modern and purely digital marketing approach, You might want to consider merging the old with the new, revamping your brand’s advertising strategy and upgrading your marketing materials, making it visually stimulating and useful with the help of some new, accessible and affordable if not free tech tools.
Making these adjustments for your business is especially important in these post-pandemic times, as conventions, bazaars, and trade fairs will soon begin to operate again, bringing people together through a common interest, and giving them a chance to network and attract the right people, especially potential clients or customers.
In this article, we will bring three different visual content types and explain why you as a business owner should consider them for your future post-pandemic marketing campaigns.
1. Business or contact card with distinct personal branding
Whether you are a creative person selling your skills as a service or company advertising products, it’s best to always come prepared with a business card or contact card. It can include anything from an email address, contact number, links to websites or social media pages. If you are selling yourself and your own skills, you can simply shorten a link to your portfolio and add it to your cards. Keep these as visually appealing as possible while still leaving enough mystery to get potential customers to subscribe, follow or view your products online.
This is a great idea considering that it is light, handy, and will get passed around from one place to another no matter what. This means that if the person you handed it to directly does not use it, there’s a good chance that it will make its way to someone who will, so make sure to leave a good impression. This card is something that focuses more on your personal branding or business, while the next one we’re about to discuss will shift the focus to the product.
2. A sturdy banner stand with an eye-catching advertisement or visual
Nike, McDonald’s, Adidas, Apple. What do all these brands have in common? For starters, they’ve sold billions, you can tell their marketing materials apart from thousands of others selling similar things, and you will recognize their presence wherever you are in the world. This familiarity did not start online. For people reading this aged 30 and up, you will know that the internet hasn’t been around for that long, and all our memories of these brands are mostly from images and ads ingrained even in our subconscious minds.
You too can achieve a great impact on your brand’s displays. It is a good idea to find and create that one visual that you or your brand will be remembered for. We highly recommend the large roll-up banner stand because it is a lot simpler than most advertising products and marketing displays. It is light enough to travel with and takes very little time and effort to assemble.
To those making an effort to reduce their carbon footprint, the light box might be the one marketing material you need as it is equipped with sustainable LED lightboxes that consume less power and can display several eye-catching visuals to whoever walks by it. LED lightboxes are widely recognized as one of the most effective marketing materials of today and are far more likely to drive sales. It also creates less waste, unlike posters and other advertising products.
3. Promotion Booths
In areas of high human traffic like conferences and fairs, it is extremely important to leverage your business or product in the simplest yet most visually stimulating way. In this setting, the business cards and banners are effective to some extent, but may not be enough to hold someone’s attention and could, later on, get dumped along with a pile of other business cards from that event.
A high-quality promotion booth, on the other hand, is equipped with consistent, simple yet eye-catching branding techniques, with the necessary details like your business logo, tagline, or a themed setup to match the occasion. For example, if you are preparing a booth for a travel expo, make sure that your booth stands out to the point where people would want to take photos of it to remember details for a possible purchase.
Always be present in these events, or recruit a bright and knowledgeable employee who can carry a conversation about your business and products. This will give potential buyers an intuitive and interactive experience that will be difficult to achieve simply by being online and browsing through a website. In fact, your audience may not even hear about your website without an effective setup during a live event. This creates interest and eventually generates sales and builds brand loyalty over time.
Remember that print is not dead, it is just changing and evolving with the times, and there is no better time to invest in proper high-quality materials than now. As direct suppliers of marketing and new normal essentials, we at BMI are dedicated to providing you top-quality products to help you get more customers. Contact us today.
