While most banks, schools, and businesses big and small are transitioning to online marketing nowadays, most people may assume that print marketing is a dying trend. But according to recent facts and statistics, it seems that these marketing materials are here to stay. In fact:
- 92% of 18 to 23-year-olds prefer and find it much easier to read print than digital content.
- 80% of consumers act on directed printed mail advertisements.
- Advertising in print drives higher levels of brand recall at 77%, as compared to digital (46%)
- Consumers who consume print ads are more likely to visit the advertiser’s website or social media accounts. The numbers have risen from 12% in 2009 to 27% in 2020, with purchase intent rising from 7% in 2009 to 22% in 2020.
Because of a worldwide pandemic and the rise of the internet, it may be hard to fathom how physical, printed marketing materials are still being used in almost every country in the world until this day, but it seems like it’s here to stay.
In this article, we will discuss marketing materials, how they work and why they matter to us advertisers, small business owners, and consumers alike. We will also be giving you a short rundown of our mission, vision, and products at Brandmaximizers, Inc., and hopefully, you will see why we are the best marketing materials provider in the Philippines today.
So… what are marketing materials and why do they still matter?
Marketing materials, in essence, can be anything from a logo, poster, menu, catalog, brochure, infographic, billboard, video, and so on, that a businessman or person puts out to communicate their business message in hopes of generating possible sales or clientele.
No matter what form they take, marketing materials are the essence of your brand or business. Sometimes, a person can market their skills and services as the product instead of selling an actual physical product. And usually, the type of marketing materials needed varies from one business to another. For example, a clothing store would benefit more from a detailed catalog, while restaurants and small food businesses would benefit from a good and extensive menu. But both the clothing store and restaurant would need a memorable logo.
According to the statistics mentioned at the beginning of this article, these marketing materials matter because they will be the ones to connect you to your target market. Sure, having user-friendly websites or apps, weekly newsletters and active social media accounts are great and all, but there will be no visits, follows, or subscriptions if you do not hook them in with other types and combinations of marketing materials. The key is to be consistent with your branding design and message.
Reasons to invest in marketing materials and advertising products this year
It’s the year 2021 and the world is opening up yet again after almost 2 years of dealing with a health-related pandemic that requires physical distancing among people. Though it seems that we still have a long way to go, the fact that vaccines are already being handed out in most countries around the world means that people will soon have more freedom to move around, socialize, and network, whether it be for business or leisure.
With that being said, it’s not far off that networking events like bazaars, trade shows, fairs, and conventions will return to how they used to be. These events were made for entrepreneurs and consumers alike to network and turn simple conversations from an event to a call, email, or website visit which will eventually lead to a sale. One of the best ways for this to happen is through the use of visually pleasing marketing materials. This can boost your credibility and make you or your business stand out.
Why choose BMI as your go-to source for marketing materials?
We at Brandmaximizers, Inc., make each and every one of our client’s businesses a priority by making sure we provide the most creative, visually pleasing, and effective marketing and advertising solutions for almost any type of business. We believe that a good mix of digital advertising materials and retail display solutions is necessary in order to stand out in this competitive and fast-paced industry.
We have an extensive range of advertising products to choose from, from poster and banner stands, to LED light displays, and even three-dimensional promotion booths for events with heavy foot traffic like industry events, trade shows and bazaars. We offer a wide range of home and business solutions that can fit the budget and needs of almost all small businesses, big or small. Contact us today to get your first quotation.
