The pandemic may have changed the usual rules of marketing retail, but that doesn’t mean this channel has become entirely ineffective. In fact, it has become even more important for businesses who want to maximize the way they reach out to their customers—that is, if they apply it well.
In this article, we will talk about the most effective marketing retail displays that you need to have for your business.
The Science of Retail Display
A good visual merchandising strategy remains to focus heavily on the execution of retail displays. Since display products are usually the first point of contact between a product and a consumer, proper positioning and choice of materials play a huge role in the success of a sale. Here are a few tried and tested display products that every business should have.
1. Dump Bins
From their name, dump bins are a type of store display that can be filled (or dumped) with several products. They usually come in large sizes which can be stacked with individually packed items. Dump bins are also usually placed in express areas where customers can easily reach out to like near the entrance or cash register. Usually standalone displays, the main goal of dump bins is to encourage impulse buys since they contain smaller items. They can either be made of cardboard or glass and can be colorfully designed to make them more eye-catching.
2. Banner Stands
Banner stands are portable display items that are usually mobile and can be used in different areas of stores. They are made of lightweight aluminum and plastic print fabric that are easy to pack up and assemble, though there are also versions that are made of steel. This type of display product is often used by stores to announce a new item or promo and is positioned near the store entrance or item rack to catch the attention of buyers. They can also be used at conferences, display fairs, and other events that require easy ingress and egress. Product grouping, from the words themselves, means grouping products together according to a criteria that best meets the needs of your business. For example, you can group products together according to colors, use, type, size, theme, and etc.
3. Freestanding Displays
Freestanding displays are a little similar to dump bins in such a way that they are also used to encourage quick buys from consumers. Unlike the latter, however, this type offers more organization and can be stacked with shelves for bigger products. They are also often made out of cardboard so they offer more creative flexibility when it comes to design. Freestanding displays are usually utilized to showcase new items and product releases. They can be placed anywhere in the store. Using retail signages is the simplest and easiest way to convey information about what’s on sale, what’s hot, and other promotional activities the store is conducting. Signages can immediately catch the attention of consumers and they are effective in increasing the purchases of a particular product.
4. Tabletop Roll Up Banner
This type of retail display is the smaller version of full-size banner displays and is used for table merchandising strategies. Usually made of aluminum, they are effective in announcing promos, deals, and in highlighting specific products. They can also be used on exhibitions and are meant to be interacted with by people.Making your store visually pleasing or, at least, interesting in pictures would surely improve the brand awareness and brand equity of your business. Here, you need to create an experience in-store that your customers wouldn’t forget. This includes creating “stories” that would automatically include your store visitors in.
5. Aluminum Board Standees
Board standees are one of the most effective types of retail displays because of their flexibility. They are very customizable, so you can use them for service promotion, new product launches, and offers. When using board standees, design is key. Their size can easily catch the eye, but for them to be effective, a good application of graphics is needed to make them truly useful. This kind of standee is also the one commonly used when creating cut-outs of product endorsers.
6. Light Box
Light boxes are one of the most sophisticated and effective kinds of retail displays. Made of thin materials, it is a type of box standee that utilizes light to put focus on the material being showcased. They can be used as corporate signage, promotional posters, and even as a form of menu or product display stand. Compared to non-illuminated posters, light boxes are more eye-catching and effective in calling the attention of customers.
7. Gondola Displays
This type of marketing retail display is designed to have two-sided shelving units that can be customizable depending on the products to be displayed. They can also be fixed with hooks and are often made with pegboards and steel frames. Gondola displays are popularly used in drug stores and department stores and are often placed on big, open areas.
8. Display Cases
Display cases can either be made of clear, strong plastic or glass. They are used as standalone merchandising displays and are often used on items that need extra security. Customers who want to access products inside these cases need a store representative to get it for them, making this an ideal choice of a retail showcase for higher-end products. Display cases are often used in jewelry stores and boutiques.
With the pandemic affecting the way consumers interact with products and stores in general, it is important to consider the visibility and accessibility that each type offers before choosing one for your business. For example, it may be best to invest in banner types if you want to catch the attention of your customers about the safety measures your store requires. When it comes to displaying your actual products, you might also want to consider retail displays that offer more sanitary protection to your buyers—for example, going for freestanding displays that have more space than dump bins which encourage more contact.
