Category: Business Essentials
Advertising in Pandemic: Why It Is Important During an Economic Slump
The effects of the COVID-19 pandemic vary around the world, but many countries have plunged into an economic recession as a result of business closures, layoffs, and stifled economic activities, among others. In an economic recession, consumer spending is expected to decrease and businesses will suffer as a result. To survive the downturn, many businesses implement measures to keep expenses …
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5 Tips on Advertising During the COVID-19 Pandemic, According to Experts
Advertising during the pandemic may seem counterintuitive. Millions of employees were reported to have lost their jobs and consumer spending is at an all-time low. So why do you still have to advertise during the COVID-19 pandemic? A study was conducted in the 1920s covering 250 firms during the “Forgotten Depression,” an 18-month recession that occurred before the infamous Great …
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Beyond the New Normal: Rebuilding Your Business Post-COVID-19 Pandemic
Businesses around the world have taken a hit from the ongoing COVID-19 pandemic. Even the most forward-thinking companies didn’t expect this to happen, and most companies are fighting to keep afloat amid the challenges of the new normal. However, some countries have effectively flattened the curve, and are successful at keeping the spread to a minimum. There are news reports …
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Keeping You and Your Workforce Safe in the New Normal
Operating a business is a challenging endeavor as is. Enter a global pandemic, and all business owners are embarking on unchartered territory. Aside from motivating its people to work together to keep the company afloat, it is important for business owners to prioritize their workforce’s safety. Now more than ever, everyone, especially business owners, should stay proactive and remain cautious …
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Make The Most Out Of The Pandemic Holiday With These New Normal Gifts
Christmas season is officially here, which means it is that time of the year again when we whip out our annual holiday gift list. Usually, this is when foot traffic starts to crowd the malls as people start to check off all their Christmas shopping—but this year’s pandemic holiday sure does require a bit of adjustment. To make things easier …
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A Pandemic Holiday Guide for SMEs
In the past few months, the COVID-19 pandemic has tested the resilience of small and medium enterprises (SMEs) and their ability to adapt to the disruption around them. Not many survived. In a report published by the International Monetary Fund (IMF), it was estimated that the rate of business failures for SMEs in 2020 is almost double, increasing by 8.8%. …
Protecting Your Business in Pandemic and Hijacking Growth in 2021
Philippine economic growth has been forecast to decline further in 2020. Industry guidelines for COVID-19 are put to a test and running a business in pandemic this year is expected to become more difficult than ever. Asian Development Bank (ADB) published a report in September, projecting the economy to contract by 7.3%, almost double compared to ADB’s 3.8% contraction forecast …
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Alleviate the Significant Impact of the Covid-19 Pandemic on Your Business With Brandmaximizers
The Coronavirus outbreak is an important reminder that catastrophes like pandemics have occurred in the past and will continuously happen anytime in the future. Despite the difficulties in preventing the emergence of these dangerous viruses, we need to prepare ourselves to diminish their effects on society. The COVID-19 pandemic affected every society and had severe consequences on the economy. It …
Here’s How Businesses Can Prepare For The New Normal Post Pandemic
The world is limping toward a new normal even as it fears the devastation caused by the COVID-19 pandemic. Loss of lives, mental turmoil, and social difficulties, unleashed by the pandemic are some of the worst consequences that the world has witnessed. Another major blow has been to economies and businesses that boost such economies across the world. From small …
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5 Steps to Make Your Business Disaster Resilient
The COVID-19 pandemic proved to the world that lacking in disaster preparedness can have serious economic consequences. But for many large and small businesses, the pandemic isn’t the only disaster they’ve had to face. The last two decades have been full of various unexpected events, from natural disasters to political crises. In a global environment that is increasingly becoming closer, …
