Category: Business Essentials
The Six Types of Retail Merchandise Every Business Should Have
When it comes to doing business, the rule for success is pretty simple: sell as many goods as you can at the highest margin possible. Sounds pretty straightforward? Well, not really. If you are an entrepreneur, you probably know that selling your services or goods at a high mark-up is actually one of the biggest business challenges you constantly have …
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The Four Non-Negotiable Rules of Retail Merchandising
Retail merchandising is one of the most important marketing techniques that play an important role in a store’s sales velocity. While the science of it can be diverse—with many strategies being relevant depending on the goods being sold as well as a business’ overall direction—there are core concepts that can be considered foundational to its application. If you are a …
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This Is the Key to Effective Retail Marketing
So you’ve been an entrepreneur for a while. Managing a business is no easy feat, but the journey in itself can be rewarding. The competition in retail marketing can be quite intense, and meeting sales targets has become more challenging amid the ongoing pandemic. Consumer confidence is not high, and a lot of Filipinos are facing job insecurity. However, not …
Why Retail Strategy Matters
When it comes to selling a product, a lot of strategies are involved. From branding to marketing, companies take into account different factors in order to stand out from the competition. In an increasingly competitive market and a consumer landscape that’s been affected tremendously by the ongoing COVID-19 pandemic, brands need to be able to highlight what makes them unique …
8 Important Elements To Consider For An Effective Visual Merchandising Display
Visual merchandising displays are a form of art. Though it used to only refer to display products, this branch of marketing retail has transformed through time to be more meticulous and sophisticated, usually involving extensive floor plans and blueprints. Despite its evolution, however, the main aspects of visual merchandising displays remain the same. For a product’s display to be effective, …
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Retail Display Types: When and Where to Use Them
The pandemic may have changed the usual rules of marketing retail, but that doesn’t mean this channel has become entirely ineffective. In fact, it has become even more important for businesses who want to maximize the way they reach out to their customers—that is, if they apply it well. In this article, we will talk about the most effective marketing …
5 Top Tips to Merchandise Your Store
Have you ever been to a grocery store and picked up and paid for a product that’s not on your grocery list? Chances are someone intended for that to happen — and it’s all part of the effects of merchandising a store. In this article, we’re going to give you the top five merchandising tips that successful companies and industry …
Top 8 Retail Signage Ideas for Your Retail Store
A retail signage, when used properly, can help drive growth for your business. Check out these awesome display ideas using retail signages for your retail store: 1. Using Outdoor Signages to Get Customers in the Door One of the goals of using retail signages is to drive business growth by increasing sales— and this starts with getting customers in the …
How to Drive Sales with Advertisement During the Pandemic
The COVID-19 pandemic has brought heavy blows to entrepreneurs. Small and big businesses alike had to change strategies, look for alternatives, and were forced to deal with problems that have not existed before. Among the many areas that were drastically affected by the shift are store merchandising and display. The rules for advertisement in pandemic completely changed as many businesses …
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Store Design and Advertisement in Pandemic: The Highs, Lows, and How to Deal
When the pandemic hit, brick and mortar shops were left with no other choice but to undergo major transformations. A lot of physical stores temporarily—and some, unfortunately, permanently—closed while a new era of advertisement during the pandemic also started. Many retailers pivoted and focused their efforts online as consumers retreated to their homes. Months down the line and with a …
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