Category: Advertising
These Point-Of-Purchase Display Examples Can Help Boost Your Sales in 2022
Even though the era of online shopping and eCommerce is in full swing, print displays are still a must for any business. Retailers should not forget the importance of in-store materials, or point-of-purchase displays, especially when it comes to boosting sales. A report from the Pew Research Center says that consumers still prefer to feel and experience a product before …
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5 Ways You Can Use Point-of-Purchase Displays to Get Customers’ Attention
Point-of-purchase marketing is one of the most effective selling techniques that can drive higher sales for a business. For beginners, this type of marketing refers to messages that are delivered at the exact points where consumers make their selling decisions such as near the cash register or product aisles. According to statistics, 70 percent of consumer decisions are actually made …
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Why Print Advertisements Work Better Than Going Fully Digital
The digital era has redefined so many aspects of life, from how we do business to how we manage our individual lifestyles. In marketing, digital ads quickly rose through the ranks, swiftly gaining popularity from businesses of all scales and various industries. Unfortunately, digital advertising continues to have gaps in terms of its effectiveness and practicality—something that print advertisement is …
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5 Advantages Your Business Can Enjoy Through Print Display Advertising in 2022
It’s easy to forget about print display advertising when digital ads have been the popular tools of the trade since the social media era began. Customers have now grown accustomed to seeing promotional messages on the internet that advertisers often allocate the largest portion of their ad budget to online advertising. However, if brands want to stay practical without compromising …
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Here’s Why Customers Trust Print Advertising the Most
Time and again, we hear that print is dead. The popularity of this notion is unsurprising, given how digitally-dependent we have grown to be nowadays, with everything from work, entertainment, shopping, and even our intimate relationships now situated online. However, this is not truly the case, especially in its role in advertising. According to a study made in 2016, a …
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Print Display is Your Business’s Best Choice for Advertising in 2022
In a short span of time, we have managed to shuffle through a myriad of abrupt changes that prompted us to go digital. As the technological breakthroughs pile up, even experts have guessed that our future will be lived mostly online. Still, the screen was quick to oversaturate the initially enthused masses. After all, we humans will always have an …
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The Best Marketing Materials To Use For Business This 2021
After a year-long pandemic that required each and every one of us to stay home, wear masks and distance ourselves from our fellow humans, there has been a noticeable shift to digital space. The majority of businesses in the world, from big institutions to small family-owned businesses, have been making efforts to reach their target audience of potential customers online. …
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The Best Marketing Materials Of 2021 And Why They Matter, Even In This Digital Age
While most banks, schools, and businesses big and small are transitioning to online marketing nowadays, most people may assume that print marketing is a dying trend. But according to recent facts and statistics, it seems that these marketing materials are here to stay. In fact: 92% of 18 to 23-year-olds prefer and find it much easier to read print than …
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Advertising and Marketing Trends that are Expected to Rock This 2021
Advertising and marketing trends have always constantly been transforming through the years, but the rise of the pandemic has made this evolution more erratic than ever. The past year in particular is proof that our perception of “normal” can shift any time, and that changes in the marketplace that usually takes years to mature can be condensed in a few …
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Display Advertising Personalization: The Holy Grail of Effective Marketing
The marketplace of the present time is leaps and bounds away from how it has been just a few years ago. With technology, e-commerce, and even the pandemic affecting the way consumers browse and shop, it is important for businesses—regardless of industry and size—to always be five steps ahead when it comes to digital advertising, marketing, and selling. Think of …
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