Visual merchandising has become so much more important in a time where people are still generally wary to go around. As businesses, it is up to you to come up with strategies that can entice foot traffic into your retail store—something that you can easily do with the right merchandising strategies such as the use of display materials. In this article, we will talk about possible banner stand ideas that you can use to improve the visual impact of your store.
Make sure that it follows a theme
If you can come up with a banner stand design that is still cohesive with your overall corporate identity without making it look redundant to your store design, then better. Some retailers, however, come up with different themes that pop out from their usual visuals to make sure that it catches the eye of their audience. The design can either follow the theme of a capsule collection, for example, or a new service you are launching. The key here is to make sure that there are still uniform elements in your banner stands that your customers can still connect to your main brand identity. This can be done by featuring your logo or using the same font that you regularly use.
Set it up like a piece of artwork
Want to up the impact of your banner stand designs? Try setting them up like a piece of artwork! Instead of just using one banner stand for your campaign, you can create a puzzle-like layout by using three stands that you can put up together to talk about your message. If you want to make things simpler, you can also just have them follow a certain color or pattern theme so that they’ll look aesthetically pleasing when put side by side with each other.
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Make it a photo-worthy material
Banner stand designs are usually very 2D. If you want to have a more creative take, you can design them in such a way that they can be used as a form of photo-op spot, wherever you are planning to set them up. You can make a cut-out design that people can take photos with, for example, or you can create a banner stand design that will entice your audience to use it as a photo background.
Let your audience interact with it
If you want to follow a more straightforward or traditional approach to your banner stands, you should at least try to be creative with how your audience can interact with them. If you’re planning a sale, for example, you can add a QR code in your layout that your customers can download to get their virtual discount coupons. The same goes for product catalogs if you’re launching a new collection. The idea here is to add gimmicks to your banner stand design to keep people’s attention to them longer.
There are so many ways you can be creative and experimental with banner stands. With these ideas, you have better chances of getting more foot traffic through your door. Need help with your display materials? We have a collection of banner stands here at BrandMaximizers like the Large Roll Up Banner Stand and Aluminum Retractable Roll Up Banner Display Stand. You can know more about our products here.
