It’s easy to forget about print display advertising when digital ads have been the popular tools of the trade since the social media era began. Customers have now grown accustomed to seeing promotional messages on the internet that advertisers often allocate the largest portion of their ad budget to online advertising.
However, if brands want to stay practical without compromising quality, there’s nothing better than sticking to traditional marketing tools. Here, we’ll show you why you should opt for investing in print display advertising to get your business thriving in 2022.
The Advantages of Print Display Advertising
If you want to target a wider audience and build customer trust fast, digital ads are simply not enough. Instead, opt for print ads to market your store. Below are the multiple advantages of print display advertising that will surely convince you to switch back to print:
1. People understand the message better when delivered in print.
Digital ads bank on urgency. Pop-ups and video bumper ads were made to interrupt as people would tend to respond quickly and based on instinct—skip them, and advertisers still get paid due to your small, albeit short, part to play.
However, people have been starting to find digital ads negatively intrusive to the point of annoyance. As a less distracting medium, print ads allow readers to focus more on your messaging. Offline readers are less likely to be bombarded with information at a single glance. This is why they’re found to have longer attention spans than online readers.
Print ads in magazines also command attention much better than digital ads which can be skipped in a click or swipe. In magazines, you can never lose print ads if you decide to flip a page.
2. Print ads can be cost-effective in the long run.
One of the reasons for the popularity of digital ads is how they’re marketed to cost less with a much more refined approach to targeting audiences. However, in the long run, print ads can have a much longer shelf life, making it worth your buck a lot more.
Think print publications like niched magazines. Your print ad’s shelf life will depend on theirs, and a lot of magazines do stay relevant. Old issues get their own appreciation as collectibles, purchased even years after their publication by individuals you can count on as belonging to your ideal market.
The same applies to point-of-purchase display advertising, which would refer to the displays you’d put up at your store. While updating ads with fresh ideas would be great, such as incorporating new products or a redesign, you’re sure to also have ones you can count on as evergreen unless you decide to give your brand a total overhaul. Print displays may cost a lot, especially if you want to have outdoor installations at different, strategic areas, but they entail a better payoff as a long-term investment.
3. Display advertising is highly practical.
In marketing, everything can be fair game. Why not capitalize on customers’ impulse purchase habits? Point-of-purchase display ads can greatly help with this. Even digital ads do the same. Notice the monthly sales hosted by eCommerce sites? By sending potential buyers a load of targeted digital ads, they’re counting on them to bend to impulse purchase.
The problem with this, however, is that eCommerce allows for time in between the checkout and the actual receiving of the order, so buyers have an opportunity to back out from their orders. A lot of them would cancel orders. Some who have yet to check out their items would abandon their carts.
Point-of-purchase displays, however, are found in the very shop where they’ll get the item being marketed, so the sale should be quick and easy. Cancellations won’t be possible, making it all the more practical compared to digital ads.
Make Print Your Partner in 2022
Print display is definitely the one of the most practical and effective advertising choices you can make for your business, so why not start doing it right in 2022? Brandmaximizers can help you with your print display advertising needs. We offer various options for customized banner stands, displays, and posters, depending on what suits your business and vision. Drop us a message for a quote today.
