Online shopping might be all the rage these days due to the ever-changing restrictions in the midst of a global health crisis. But most of us can all agree that online shopping, as convenient as it is, still can’t replicate the experience of walking into a well-lit grocery, retail store, or restaurant and experiencing the product and services firsthand.
According to recent facts and statistics, print marketing is definitely here to stay— and is expected to make a huge comeback that will redefine marketing as we know it. Now, with vaccinations in order, the inevitable return of physical retail stores is on the horizon.
For those interested in starting a retail business or for those with existing ones, now is the perfect time to reinvent your brand or shop for the post-pandemic era and to make your presence felt in the market in ways that online advertising cannot replicate.
There are many methods and products that vary with each brand or retail store. We have compiled a list of the best marketing materials of 2021, and why they matter even in this digital age.
In this article, we will be focusing on a timeless print marketing material: the banner, which has proven to be one of the most necessary and effective marketing materials of all time. We’ll get into why it‘s important, tips on finding the right banner stand supplier for your establishment, and our robust roster of the banner stand options at BMI.
Banner Stand Supplier Checklist
For print marketing materials, quality is always key. The goal is to be able to get your ROI without sacrificing the quality of the outcome of these print materials. There are several things to consider when sourcing your banner. Make sure your banner stand supplier gets a check on all these boxes before making your decision.
Print quality
Color is a very important facet of branding. A good quality display with the right colors of your brand and product will definitely catch the attention of anyone walking past it. Print quality is also especially favorable if your brand is heavy on visual cues such as colorful graphic illustrations or product images. BMI’s large roll-up banner stand really brings your brand’s design center stage. What’s great about this specific banner is that despite its eye-catching size, it is still sturdy, portable, and versatile. Bring this to your next bazaar, market, or trade show and it will be sure to turn eyes.
Durability
Consider banners as investments for your store or brand. It would be much better if everything from the stand to the banner stand is durable and long-lasting, as you will be able to use it for longer, and as many times as possible. BMI’s aluminum retractable roll-up banner display stand features a retractable mechanism and durable aluminum structure perfect for trade shows, local fairs, store promotions, exhibitions, conferences, seminars, and presentations.
Price
It can be quite tempting to pick the cheapest supplier you can find, but if something seems too good to be true, it probably is. Don’t hesitate to ask questions and request samples to go along with your quotations, instead of making the price tags your main basis. Remember, you’re more likely to spend more in the end if you buy products that won’t last. At BMI, we have banner stands in every size, style, and budget.
A willingness to innovate
When sourcing your banner stand supplier, it is best to cultivate a long-term relationship with one supplier instead of jumping from one supplier to another, which is most likely more time-consuming and expensive for you in the long run.
It’s important to find a supplier who can be a one-stop-shop for all your print marketing needs. A company that can provide options and adjustments if ever you choose to innovate or change up your marketing style in the future may come in handy.
BMI’s LightBox is an example of banner innovation as it is eco-friendly. LED lightboxes consume less power, last longer, and are more versatile than common displays.
Running a retail shop or business is not an easy feat, and it is very important to outsource some aspects of the business when you can and build long-lasting relationships with your suppliers, especially for banner stands which is a crucial need for businesses of this nature. Here’s a recap of our tips on finding the right banner stand supplier for you:
- Print Quality
- Banner stand durability
- Don’t skimp on the price
- Find a supplier that encourages innovation
As direct suppliers of marketing and new normal essentials, we at Brandmaximizers, Inc. are fully dedicated to providing top-quality products to help your business flourish. Contact us today to get started.
