In the last few years, there has been a noticeable shift in how people consume media and advertisements, and currently, all roads lead to the digital space. This does not just apply to the businesses that started during the pandemic, it also applies to businesses that have existed for a long time, with a physical shop or stall. Making your presence known online is a great way to reach your desired audience in the midst of a worldwide pandemic.
However, we know that like all the ones that came before it, this pandemic will pass, and consumers will be able to roam free without having to avoid other people. Soon, we will all be able to dine out, see a movie and visit the mall again. With that being said, now is the best time for business owners to rethink their marketing strategies outside the digital space. This can even be the perfect opportunity to reinvent your shop and prepare it for the much-awaited comeback of retail.
Retail strategy is considered a very important part of business as it provides a way for brands to reach their customers directly— that human connection can not be replicated by any online shopping experience, at least not in the near future. Banners have always been considered as one of the most important and effective marketing materials for retail stores, booths, and even stalls.
In this article, you will find out three major reasons why having a banner can impact your retail shop for the better. You can also find out how to find the right banner stand supplier for your retail store in this article.
Having a banner will translate to higher sales
We live in a society where the options for a single product are endless. There will always be competition, and that’s precisely why you need a fool-proof retail strategy to help your product or store stand out. You can read more about why having a fool-proof retail strategy matters here. But rest assured, a visually appealing banner is one of the easiest ways to go about it, more so if it is visually appealing or if it provides some vital information about your product to potential customers.
There have also been reliable marketing statistics that show that consumers who consume print ads like banners are more likely to visit the advertiser’s website or social media accounts. The numbers have risen from 12% in 2009 to 27% in 2020, with purchase intent rising from 7% in 2009 to 22% in 2020.
BMI’s large roll-up banner stand is perfect for trade shows, local fairs, store promotions, and exhibitions because it is lightweight and convenient to travel with, without having to sacrifice the print quality. If handled with care, this single investment can last for several years.
Having a banner is scientifically proven to have the most impact on potential customers
If you’re like most of us, there’s a high chance that seeing signs with sales and discounted items outside retail stores or booths gets you excited like a kid in a candy store. The idea of getting something for less than what it’s worth is quite exciting. Banners are the perfect marketing materials to use to highlight these offers. If your store is situated in a place with heavy foot traffic, a banner stand is also the key to making a good first impression.
From a psychological standpoint, the colors you use on your banners and other print materials can garner specific outcomes. Ever wonder why the majority of fast-food chains use the color red on their logos and banners, and why the use of red is also popular in promoting special offers or sales? This is not a coincidence, but something that has been done for decades because of the science behind it.
Learning about the psychology of color for print materials can help greatly in getting some traffic to your store. BMI’s aluminum retractable roll-up banner display stand has a sturdy aluminum frame for a longer life span and a retractable feature that takes up very minimal storage space and will leave more room for your product’s storage. Something you can recycle and reuse in your store for those seasonal promotions.
Having a banner is like adding a “silent member” to your sales team
While it is important for every retail store to have a good and approachable sales team, print materials like banner stands can help be a standalone, silent salesman. The reason for this is the spaciousness of banners, especially the bigger ones.
Aside from the aesthetic and use of color that we mentioned in the previous paragraphs, that space can be utilized for so much more. For one, it can highlight your product’s selling points and most notable benefits, giving your potential customers valuable information about the product without having to speak to a sales associate.
Similarly, the use of banner stands creates areas and sections in your shop that guide your customers on where to look without having to ask, This is especially effective with grocery stores, book stores, and lifestyle shops. You can even have a “sale” or “discount” corner in your store where you easily push out some older items with effortless ease.
BMI’s Economy EZ Tube Banner Stand Application is a good way to highlight certain products in your shop.
Regardless of what people believe, print marketing is not dead, it is just waiting to make a huge comeback. Need help with your retail marketing needs? Brandmaximizers Inc. has a wide range of banners and other products that you can use to elevate your store’s look, just in time for the return of retail shops. Contact us to get started.
