A retail signage, when used properly, can help drive growth for your business. Check out these awesome display ideas using retail signages for your retail store:
1. Using Outdoor Signages to Get Customers in the Door
One of the goals of using retail signages is to drive business growth by increasing sales— and this starts with getting customers in the door. To do this, the business must capture the attention of a potential customer outside the store premises, using outdoor signages.
Outdoor signages are increasingly becoming common, especially in pedestrian-friendly commercial areas. They attract customer attention using short but interesting information, designed to draw the customer in and match the experience that they expect inside the establishment.
When using outdoor signages, consider the following:
- Using creative quotes to give customers a good laugh such as “Your girlfriend is hot, but our soup is hotter” or “Beers as cold as your ex’s heart.”
- Using signs that trigger purchase behavior such as “50% off when you come in from 1 pm-3 pm” or “Free drinks only on Tuesdays.”
- Conveying interesting product information such as “Our milkshakes are what bring boys to the yard” or “The best fries in town are found here.”
- Conveying unique selling propositions such as “Rated as no. 1 restaurant by ____” or “The only store where you can find _____.”
A summary of your menu to let customers know your product options upon entering your establishment
2. Using Informational Signages to Direct the Customer Flow
Informational signages are, from the name itself, signages used to inform customers— typically to direct movement, organize traffic flow, or guide customers in navigating your space. This type of retail store sign can help you control where your customers go. It informs them where your comfort room is located, where the elevator can be accessed, where the breakfast aisle is, and etc. When designing your informational signages, it is advised to use large, bold fonts in highly-visible color schemes to make it easier for your customers to spot them.
3. Using Persuasive Signages to Trigger Purchase Behavior
Persuasive signages are self-explanatory: they attempt to influence consumer behavior to take the desired action based on the sales goals of the business. They can capture customer attention when the business would want to generate attention with its newly launched or seasonal products or increase sales output in general.
For example:
- Lucky Shoes for the Lunar New Year
- Shoes are boring, wear sneakers
- Up to 80% off from Monday to Thursday
- FREE, FREE, FREE
- Autumn Collection, New Designs
- Get up to 50% off when you go cashless
4. Increasing Accessibility Using Signages Designed for the Differently Abled
Those with disabilities, or more correctly, those differently-abled individuals are often overlooked by businesses, yet they also hold a big purchasing power. In the US alone, it was reported that the total disposable income for working-age individuals with disabilities is nearly $500 billion in 2018.
Using signages that grant more accessibility to differently-abled individuals allows businesses to tap into this lucrative yet often-ignored market. Businesses can, for example:
- Inform, in large signs, how their store is “disability-friendly”
- Direct wheelchair-bound customers using signages to access spaces reserved for them
- Use the braille system or intercoms for blind customers
- Use cameras and screen displays to communicate with deaf customers at a distance (e.g. drive-thru)
5. Getting Creative with Quotes
Use quotes to capture customer attention and be creative with them. Use them to empower customers, make them feel good about themselves, give them a good laugh, or in general, give them a good experience when visiting your store.
For example:
- “You look good” placed near a mirror
- “You have the power to brighten up your day” placed near the entrance
- “Smile, it’s free!” placed near the cashier
- “Breathe. Relax.” placed near the comfort room
- “Have a wonderful day! We hope to see you again.” placed near the exit
- “Shop local!” placed near locally-produced products
6. Using Lighting to Capture Customer Attention
Lighting can immediately draw attention from customers and guide where to focus, especially in a large space. Use accent lighting to highlight specific areas in your store and draw customer attention to specific products. Use decorative lighting to invoke nostalgic feelings. For example, you can use fairy lights placed near a winter holiday display to remind customers about their childhood during the winter season.
7. Playing Around with Colors to Set the Mood
Colors provide a visual experience to visiting customers. They can set the tone right away and even trigger purchase decisions among customers right from the entrance. It is important to familiarize oneself with the psychology of colors:
- Blue is calming and provides a sense of relief to visiting customers. It represents the sky and symbolizes peace and tranquility.
- Yellow is activating and energizing. It represents happiness and optimism and can provide a sunny feel to space.
- Red is the most stimulating of all the colors. It represents danger and can attract the attention of customers right away. It also symbolizes passion and energy.
- Purple is the color of luxury and royalty. It also creates a sense of relaxation and serenity (think lavender).
- Green is commonly associated with nature. It is calming and soothing to the eyes. It represents balance, serenity, and energy.
- Brown is commonly associated with earth. They represent stability and energy and a sense of security.
- Orange is commonly associated with enthusiasm, passion, and warmth. They are often used by fast-food restaurants to stimulate appetite and encourage customers to buy more.
- White represents purity, calmness, and cleanliness. They are cool to the eyes and can add a sense of space to any place.
- Black represents mystery and power. They can add a sense of luxury especially when combined with colors such as gold or silver and can make any space look sophisticated.
8. Go Minimalist
Minimalism has been on trend these past few years. As they say, less is more. So when going for a store sign design, go for minimalism as they can provide more impact than expected.
Brandmaximizers provide retail signages that help drive growth for our clients.
For worry-free transactions, reach out to our team and get started today.
